Traditionally educators and trainers have not been leaders in intellectual pursuits. For example, tradionally SAT scores for those entering faculties of education have been the lowest among all university attendees. Why? That’s a complex question for another time, but it is clear that many people who are becoming “experts” in education and training have little background in learning theory, or hard core research, and their behavior, intellectually, tends to be suspect.
So what do these folks do to make a living. Well, they may not be the intellectual bright spots, but they sure can “invent” silly terms to take things we’ve been talking about (or discarded) years ago, repackage them in fancier terms, and then convince everyone that what they have is special.