Over the last decade the word “engagement” has been re-packaged, resold an remarketed so that it’s become a buzzword linked with organizational success (we must have engaged employees), customer relationships and social networking (we must be engaged with the customers”, and even, perhaps more sadly, in education. I say sadly because the meaning is unclear, and it’s become the latest fad in many of these fields.
That doesn’t mean it has no value, however, even if it is oversold.
Are You Good Enough To Let Your Quality Speak?
Here’s a choice. Continue reading
In response to a question about the value of doing free (pro bono) work to market a consulting or training business, Robert responds:
I agree that some feel pro bono work is a poor way to generate business, but I’m hesitant to discourage people from giving it a shot. Generally, I’ve found that pro bono speaking (or dirt cheap) doesn’t increase business, but there are exceptions. Some of it is blind luck. Some of it has to do with what you present and how you do it.