Just posted a comment on Why Elearning DOES Work It’s a partial answer to the title of this post.

I’ve reproduced it below:

I’m also an “attacker” of elearning, and I also have come across the semi-personal attacks that result from being “extreme”.

I can share some logic about the process. Those of us who have been around a long time have seen very little change in the fundamental ways people learn, DESPITE technologies that have arrived with great hype, and then disappeared.

There are reasons for this — good reasons why so many cool technologies have had so little impact despite the efforts of promoters and self-promoters.

I’ll leave those reasons for the moment (explore my blog if you wish).

I (and others, I guess) are concerned about the huge marketing of e-everything when clearly it doesn’t fit many situations, and isn’t going to work despite all the goofy predictions. I am concerned about the billions of dollars going down the tubes on technology for learning that doesn’t work.

And, why do I yell? Because the marketing machines on “the other side” are so huge, so well funded, and so in our faces that they control the information that spreads about e-everything. And, because their messages DO get spread virally, while reasoned critique simply does not.

Someone has to do it. Because “you” aren’t doing it. And it costs. Being loud and extreme may not be ideal, but in a land where popularity trumps truth. it’s all we got.