Are You Good Enough To Let Your Quality Speak?

Here’s a choice.

One Choice:

Donna Kozik, who charges quite hefty fees to teach people how to complete (write) a book over a two day weekend says:

Now I’m excited to announce a central location where you can ask me any book writing, publishing or promotion question you wish: AskTheBookExpert.com

You have to love the self-proclamation of expert status without, apparently, a reasonable track record. It’s common though. Do you have enough confidence in the value you offer to let your services and products stand on their own? Or do you need to stand on the hilltop with a megaphone?

Another Choice:

Dr. Rodney Coates, upon the publishing of his book in paperback writes (on ODNET):

If one is to boast then it should be in how they have been blessed.
Please partake in my blessings.

Race and Ethnicity – Across Time, Space, and Discipline

Now out in paperback.

I Wonder:

Who might be the better teacher?

What different “markets” do these two people envision?

How might they differ in terms of their values and goals?

To what are each of them committed?

Who appears more professional?

Where does humility fit in with marketing?

What drives people to feel they have to market their materials as if they are on infomercials, self-proclaiming the “astounding” things they can do for us?

Just wondering…