
Super Duper E-Trashcan Made Specially as a Receptacle to Idiot E-Fads.
Some of you may know that the ASTD Conference concluded last week (American Society For Training and Development). A few people took the time and made the effort to either inform during the conference, or write up their impressions after the conference, and no doubt, they should be commended for the spirit of sharing.
But there are some comments that are rather chilling, at least to me, because they reflect what I see as long term, ongoing problems within the training field. For years, I’ve been commenting to trainers’ complaints about being ignored by executives and other decision-makers, that respect and credibility need to be EARNED, and that many trainers simply don’t deserve to be seen as credible, or even valuable. Many, in fact, too many, fall into this category.
Why this is the case is complex, and something I want to address in future, but I wanted to start with a look at a comment or two from
Old School, New School, and lots of Social Learning: Reflections from the ASTD ICE09 convention
by Gina Shreck. Gina was one of the very few that took the time to send twitter messages from the conference. As a non-attendee, I thank here, though I’m thankful that I wasn’t treated to having her in a group I might work with.
She says a number of things which you can look at yourself, and I also should say I think we need more people who stand for something in this profession like Gina. That doesn’t mean, of course that in this case Gina has picked the right issues. She hasn’t. But that’s as much a reflection on the profession as anything else.
In between my sessions I was free to romp the halls; to frolic through classrooms soaking up all the big juicy droplets of learning that would surely be showering the entire crowd of 10,000 learners. I was excited… I was ready… I was…filled with dismay and disappointment, when one of the first speakers, who grant it, has been in the training industry as long as Larry King has been broadcasting, got up to begin and flipped the switch of an OVERHEAD PROJECTOR! The light bulb blew out, but not before the crowd caught a glimpse of the foil laid on the glass top UPSIDE DOWN! There was a delay as the AV crew had to go back to the Smithsonian Museum to find another bulb in the box of “Training Archives from the 19th Century!”
So, here we are. We have a professional trainer attending a professional conference, who is so put off that a presenter DARE use an overhead projector that she feels compelled to make it the first point in here commentary. There’s no talk about learning, which after all is the point. This is about being so superficial in attitude and knowledge that one believes that if the newest, more complex technology isn’t used, that somehow, it simply isn’t worth listening to.
Now, I’m certainly not here to berate Gina about whom I know almost nothing. But when I see trainers act like cats in search of shiney things to play with, rather than focusing on a) focusing on creating learning and b) focusing on creating value for the organizations they work for, it simply confirms my opinion that most trainers shouldn’t be allowed to make any decisions about anything except how they run learning groups. I’d rather they didn’t even do that, but frankly you have to leave them something to do if you are paying them.
Gina goes on to say:
Now the quiet gasps and waves of eyeballs rolling from the 30-50 year old crowd told me that I was not the only one who felt sadness and embarrassment for our industry that should be teaching us relevant and cutting edge information. Those in the room under the age of 30 had more of an excited look on their faces—–the kind of look you see in a child’s eyes when they walk into a wax museum and see the exhibit of the first prairie-dwellers in Nebraska eating a pheasant, caught by the trapper-father, who is standing life-like in front of them with his coon-skin hat on. I couldn’t take it, and I walked out, in search of a modern session.
Modern session? That’s actually not the correct phrasing. What IS going on is that because the speaker didn’t present the way Gina wanted, the speaker is a) labelled and ridiculed, and b) any value the learner might have gained by accomodating another person while being courteous, is negated. This strikes me as childish, quite simply, not because Gina chose to walk out (I walk out of a fair number of conference sessions) but because of the reasons she offered. Not Modern, my ass. What a great example — both in the behavior and comments she wrote, of an adult who does not act like an adult learner at all. Or at least a considerate, courteous, positive thinking one (Ah, well, it’s often the case that adults don’t act like adults, hence the uselessness of adult learning models).
So let me characterize the training industry, stimulated by Gina’s comment.
The training field is populated by a good number of people who have incredibly limited understanding of how people learn, different models of learning, different means of applying those models. They cannot appreciate the power of the models and theories because they’ve never heard of them. Ausubel’s Advance Organizers? Huh? Bandura’s Social Learning Theory? (isn’t that about facebook?) Pick one. Most trainers have never heard of them, and worse they have no interest in learning about them. “Oh, that’s just theory?”
Most trainers are limited to a rudimentary knowledge of “adult learning” which is a seriously flawed approach to learning, and thus train others in remarkably pat, patterned ways using rigid formulas . No lecture. Little focus on actual knowledge, much focus on the learning process (even if nothing is learned), much group work, and much emphasis on the learners teaching each other (the ignorant teaching the equally ignorant). That, by the way, is why so much training looks alike and feels alike. Trainers don’t have any other models to apply, so whether they are dealing with how to use a MS WORD, or how to deal with interpersonal problems at work the approach is often identical. Stupid, that. (Who is most inflexible, the ignorant or the “less modern”?
Many trainers, as it appears with Gina, are more interested in form, not function or results. It doesn’t matter to Gina that learning is not impacted by using an overhead projector, or even a flipchart, provided it’s used properly. It’s simply Not Modern. So comes the ridicule. Better a laptop and powerpoint, I suppose. Modern.
Since the majority of trainers are so badly educated in the foundations of the field, they tend to be very dogmatic about what might comprise the “right” instructional methods. That’s because they are not expert in learning at all. They are idealogues much like those that believe in a specific religion. One of the tenets of the “training religion” is NO LECTURES. Lectures bad. Now personally, I’m not a fan of bad lectures, but I am a fan of good ones. Any instructional technique has to be used in situations that are suited to it, and need to be implemented properly. Even lecture. But many trainers don’t understand that. They believe activity means learning, where activity is defined as talking or doing something. Sorry, but even basic understanding of cognition says otherwise — that learning occurs when the learner is focused cognitively (obviously there’s more).
Finally, for now, trainers are particularly converted to the latest fad in “learning”, whether it be elearning, social learning (the more “modern” meaning, not the original), twittering, technology run learning, accelerated learning and on and on. The latest is better (it’s not). When you don’t focus on your job which is a) helping people learn and b) contributing to the success of your organization via helping people learn, you can’t expect CEO’s, CFO’s, VP, Boards, etc to give you a hearing when you appear to be carrying a dead mouse around in your mouth.
You may find other trainers to validate your usefulness and who will agree that trainers get no respect, but please don’t complain to me about that when you are so ignorant and intolerant and uncurious about the basics you need to do your job properly. And next time you want to get a hearing in front of the brass, leave your shiny things at home.
Comments invited.











#1 by Julie Spokus on July 9, 2009 - 12:29 pm
I was at the session you describe above, and I have to agree with the spirit of your comments. ASTD Maryland just had a program where the presenter used an overhead projector, and no one noticed the old projector once during his presentation. The speaker, his subject, and his content were just that good. It didn’t matter that he was using “old” technology.
I am a technical trainer, and I do love all of the new fangled technology. I tweeted during the entire ASTD conference. But I am concerned, conflicted, not sure what the right word is to describe my apprehension over the borderline evangelistic nature of a lot of the sessions I attended. Even Tony’s talk had me worried. What makes me feel this way is the constant haranguing that Gen X, Y and Millennials expected to be trained using FaceBook, My Space and Twitter. Really? Do they really spend their K-12 years seeing more than PowerPoint presentations? I am a member of Gen X, and I remember overhead projectors and filmstrips. I worked for a school district in the Curriculum and Development department during the late 80s and early 90s, and I don’t remember the curriculum being developed during this time period being all that different than when I was in school. I went to college in the late 90s – pretty much lecture there too. I would really love to hear from K-12 teachers to get confirmation that their students expect or rather demand to do their learning in Second Life. According to Tony and many of the speakers at the ASTD conference, they do. And shame on the trainer who isn’t “with it.”
Does this mean that I think we as trainers should ignore all of the possibilities technology offers to us and to our participants? No, but this harping on using FaceBook, Second Life, or Twitter and to avoid the lecture at all costs feels to me very much like the push for whole language or inventive math in elementary schools in the 80s and 90s. Did/Does it truly educate, enlighten, or make a positive impact on behavior? Are we focused too much on the latest fad and missing the real focus of why we have been hired as trainers or workplace learning professionals?
#2 by Robert Bacal on July 9, 2009 - 2:38 pm
What a great post. Thank you. I’ve been called a tech-junkie and I’ve been involved in the use of computers for learning since, gasp, the apple ][ and the commodore 64, and mainframes and minis. But frankly, there is no explanation for the current addiction to “junk” technology and the constant haranguing.
It’s simple! Choose the tools that are most suited for the job and the objectives. Be aware of the limitations, both technological and human, of learning technologies, or else you’ll end up with the same thing that happened with television.
In the 50s and 60s there was huge excitement about how television would take over the teacher’s role and that education would be wonderfully enriched. So thousands of televisions and stands were purchased, only to be used very rarely. And of course television is essentially, now a huge wasteland, with only a tiny percent allocated to learning.
It didn’t change education. Or learning. It ended up, as all pop technologies do, as lowest common denominator, which is what is going to happen to the social learning stuff.
Thanks again.
#3 by Milan Davidovic on July 9, 2009 - 3:31 pm
I guess what would be useful are valid, documented cases (note the plural; a one-off won’t do) of “old tech” being an obstacle in trying to reach Millenials and the like. Otherwise, yes it is just haranguing.
#4 by Robert Bacal on July 9, 2009 - 6:58 pm
I have experienced situations where people have commented negatively when I did not use the latest technology or flashy displays. What’s interesting is that FOR THOSE people, it was a distraction, thus interfered with their learning. Then again, maybe I was otherwise so bad that nothing caught their interest.
#5 by Fred Nickols on July 9, 2009 - 4:32 pm
Trainers have suffered from the Rodney Dangerfield syndrome for years (i.e., they don’t get no respect). As you point out, Robert, in many cases that is deservedly so. Lurking in the back of my mind is the notion that trainers and training have both become pretty much obsolete. Gone are the days when we conducted job/task analyses for jobs/tasks performed by large numbers of people and set about training them all to perform those jobs/tasks properly. Many (and I suspect most) people in the workplace today are pretty much in charge of their own learning. Worse, trainers, for the most part, don’t have a clue as to how to help or facilitate learning on the part of these people because they don’t have a clue as to the nature of the work they do (or, for that matter, they don’t seem to understand work and performance in general). So, one day, perhaps in the not too distant future, some C-level execs are going to take a squinty-eyed look at Training and conclude they don’t need it any more. And, frankly, that might not be a bad thing.
#6 by John Schulz on July 9, 2009 - 6:20 pm
I guess I have a slightly different take on this issue, though Robert touches on it in his post.
It’s not about the technology adoption, or lack there of. The story about the overhead seems to have been a visual metaphor for the conference (and the profession) as a whole. Gina references this in a later comment in her post, and the feeling was echoed by many other people I follow. I wasn’t there, so I can’t claim first hand knowledge of the particular event, nor the feeling one got from ASTD ICE.
What resonated with me, however, was that the image portrayed of ASTD ICE was eerily similar to my own experiences with workplace learning professionals in general. Now I’m going post a disclaimer here that my use of ‘we’ and ‘the profession’ is very broad based. I know that there are people out there who ‘get it’ and are excluded from my generalizations. But my experience is very much in alignment with Robert’s notion that a fair percentage of the profession is populated with people who have limited knowledge of, or interest in, fundamental learning theory. I’ve misplaced the actual numbers, but David Merrill once stated that most of the profession were “instructional designers by assignment” – meaning they had been moved into positions of creating instruction, rather than educated to do so.
I’ve been in the profession for nearly 20 years. In that time the central messages coming from the industry haven’t changed – how to get a seat at the table, how to report on business impact vs. training volume, how to design effective instruction. Further, benchmarks like ASTD’s State of the Industry are published with little or no analysis of the results. In his review on TrainingIndustry.com, Doug Harward notes that data showing net training hours per employee increased between 2007 and 2008. And that the training cost per hour consumed increased by 34% over 2007. Are these good things? There is no call to action from ASTD based on the report.
Which brings me back to my earlier point; I don’t think Gina’s comments (or Tony’s, or so many others) are really about the technology use, or non-use – i.e. get up to speed, you dinosaurs. I think they are struggling to find a way to communicate that our profession is at risk; that we are becoming, to a large extent, obsolete. The constant cries from the profession about being ignored, to Robert’s point, is of our own doing. And if we don’t take some action to correct this, we will be gone.
This revelation doesn’t seem to be generating any urgency, or sense of acknowledgement, from the industry. Instead, based on evidence of ‘award winning’ and leading edge thinking found at conferences such as ASTD ICE, we seem content to live with our old models and do things at our own pace. Or, far worse, focus so heavily on efficiency (rapid eLearning, etc.) that we fail to question whether we are producing products that will have any business impact. While business may reap the benefits of expense reduction in the near term, both of these responses continue to promote the perception that we are out of touch with our organizations and have nothing of value to offer them.
So instead of focusing on Gina’s comments about the use of an overhead, or the profession’s ‘interest’ in the technology of the month, how do we address the fundamental issues that are killing the profession? How do we get the attendee’s of an ASTD-type conference to pull their heads out of the ground and take action? How do we get workplace learning professionals to start acting like it – to stop being order takers, engage organizations in development of impactful learning, integrate learning within the work flow, and finally start showing business impact? (See Clive Shepherd’s recent rant on this.)
#7 by Robert Bacal on July 9, 2009 - 7:05 pm
Thanks to both you and Fred. Just to be clear, I really like Gina, and I’ve stated several times that of all the people preaching about technology and learning she is the only one I’ve seen that is doing it.
I’m not sure of her intent, or for that matter, her background in learning, and I would agree that the profession is in danger, but more as a result of the evangelicism, quick fixes, get the bucks and run,arrogance,and faddishness of the profession.
One of Bacal’s Laws is: The lower the barrier is to enter a profession, the more lowly the entrants into the profession will be.
Couple that with increased anti-intellectualism in our society, where formal learning is suspect and is it so surprising that people in the profession start to look like clowns? And lose the distinction between form and function?
Some, like E. Masie, are in fact, probably rich clowns. Still.