I was just reflecting on the different views on regulation, and looking at a number of websites related to coaching, and its regulation.
It seems to me like the two “camps” are characterized by completely different backgrounds, and thus, different values and visions of the coaching field. The camps are so different it’s hard to imagine the twain ever meeting, and it’s easy to imagine that the issue of
regulation can only be handled through the political process.
We can divide the camps into two: First, those that come into the field from other disciplines that have professional education components; law, teaching, psychology, and so on. On the other side we have people entering the field from fields or who have backgrounds in areas that do not have professional education components.
Since professional education has always involved the communication of professional ethics and conduct and professional practice guidelines, it’s not surprising that people coming in that way bring those values to the table.
If you browse some of the coaching websites, the value differences jump out. Many if not most of the coaching websites are marketing oriented, and the clear tacit goal is to SELL a product or service, to consumers, or to other prospective coaches. The sites are replete with what could be described as ad copy. If you look at the bios of those site owner/coaches what you find is they almost never bring to to the table education that is related to what they are doing.
Check out http://www.b-coach.com/ as an example. Without passing any judgement on that particular style, it gets pretty clear what values are operating here. One can’t expect that the values and vision of someone like Mike Jay (who’s education is in Animal Science) or Doug Constant (who in 1997 was involved in the multi-level marketing industry) to have the same values as someone who comes in with a social work degree, or degrees in psychology. I’m not saying that background necessarily determines coaching effectiveness, here. Only that background does affect values.
Different values give rise to different visions for the field. I think on one hand, the people who are concerned about the health of the field, and will at least recognize the current problems, envision coaching as a PROFESSION, just like social work, teaching, psychology, law, and accounting. They want to be associated with a field that is guided by a set of values derived from these professions. They want to share a designation that is EARNED through hard work, competency and commitment.
On the other hand, I think the other camp, if you will, sees coaching as a business, a point I made last week. That is, they envision the field as marketing and sales based, and primarily entered into for the purposes of making money. Or, at least, if you look at a lot of coaching websites that’s what comes through. Note I’m not denigrating making money here.
Where one camp seeks professional dignity, the other seeks to sell as many services or products through marketing ad copy as possible.
While one camp believes that professional services should be presented to consumers in a calm, measured and non-hyperbolic way, the other does not. As an aside I think you can tell a great deal about people from their promises.
Right now the commercial coaching establishment, of which Mike Jay is a part, is dominated by those who are pursuing their business interests, and, that coupled with different values and vision, is going to make it impossible for the twain to meet. Because quite simply, the more coaching is regulated, the less they will be able to make money from the field.
I can fully understand why people like Mike Jay are passionate about keeping coaching unregulated. I think a major part of it involves business reasons. But there are probably other values that differ. My bet is that if you scratch the surface of those opposing regulation, you’ll find they are the “self-made men and women” who value independence more than they value adherence to a code of professional practice. I’m sure there must be other huge value differences.
My personal position on this certainly is affected by my background in regulated professions, psychology and education. I think it’s possible to have regulation AND run a business within the field, but there has to be a balancing of the different values involved. And that balance is not there. So long as coaches coaching using a marketing/sales based and money driven model, continue to do what they are doing, the need for regulation is going to continue.
Finally, for what it’s worth. I came across a document on the web that had an extensive list of things that coaches could do to prevent the regulation movement from succeeding. Which I thought was kind of cool. Until I realized that ALL of the suggestions had to do, not with the substance of coaching, but with the WORDS used to describe coaching. So, as an example, they advised removing all words that might be construed as relating to psychology or therapy.
What they didn’t do was make suggestions for how coaches should change WHAT THEY DO. They didn’t say: “OK, make sure that what you do with your clients is clearly not therapy in substance”. What they suggested was “Do the same things, but call it something else”.
I have to wonder at suggestions that are in essence, based on deception. Ok. Do this, but don’ t call it this, call it that. It’s the marketing mentality gone berserk.
Bottom line. The values, backgrounds and visions are so different that no internal solution is going to be complete enough to satisfy those who wield power that the coaching industry will police itself.