Some of you may know that I’m working on a book called “Giving the Business To Social Media – Hype, Hope, Bust, Reality”, and I’d really like your input. Specifically, just one question for now.
Why do you use Social Media?
May
11
Category Archives: social media
Apr
12
Social Media: Has THIS Ever Happened In Human History?
I’m wondering if it has ever been the case in human history whether something that has been invented fills virtually no needs, serves very few useful functions, and solved almost no significant problems while causing many? That seems to be the case with some (not all) social media. It is indeed a phenomenon in search of functions and purpose that is driven not by solving problems, but from the BUZZ it creates by itself.
I can’t think of anything in my lifetime that is similar.
Mar
18
Why ARE People so blind on the customer service / Twitter/ Social Media Connection?
I’ve read thousands of blog posts and Tweets praising Twitter and how powerful it is as a customer service tool. It’s not, and it’s SO obvious that it’s not that it’s baffling why otherwise seemingly intelligent people don’t seem to see through this. Twitter offers NO advantage over any other means of providing customer service. It’s not technologically advanced. If anything it’s old technology recycled and re marketed. Participation on Twitter and other social media platforms GENERALLY increases overhead, and while it may be seen as a business necessity (perhaps wrongly), it sure as heck cannot be shown as a superior tool.
Here’s an example. You. Go here and read this anecdote about Westjet. Yes, it’ll open a new window so you won’t lose your place. Go on. Shoo.