Over the last decade the word “engagement” has been re-packaged, resold an remarketed so that it’s become a buzzword linked with organizational success (we must have engaged employees), customer relationships and social networking (we must be engaged with the customers”, and even, perhaps more sadly, in education. I say sadly because the meaning is unclear, and it’s become the latest fad in many of these fields.
That doesn’t mean it has no value, however, even if it is oversold.
