Archive for category marketing

Customer Engagement — Guess What? It’s Not About “You” (#trdev) Comments welcome

Posted by Robert Bacal in Managing and Organizations, Robert's Editorials, Training & Technology, adult education, marketing on August 31, 2009

Over the last decade the word “engagement” has been re-packaged, resold an remarketed so that it’s become a buzzword linked with organizational success (we must have engaged employees), customer relationships and social networking (we must be engaged with the customers”, and even, perhaps more sadly, in education. I say sadly because the meaning is unclear, [...]

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