On Who Moved My Cheese, and Dumb and Dumber
A brief comment on Who Moved My Cheese and the apparent popularity of dumbed down, stupid management books!
I haven’t read it, but just a comment on the genre of short, readable and cute, but sometimes relatively contentless books.
I am kinda ambivalent, as a writer, re: these kinds of things. On the one hand I can’t stand dumbed down, soundbyte superficial stuff, and certainly don’t want to read such stuff.
On the other hand, it’s hard to argue with the success of this book…and that for good or evil, there is a market for it and ensuing popularity and riches for authors who appeal to the mass market.
Every once in a while I have my own evil thought that I should actually write the most vacuously cute book on a serious management subject, invent an invincibly catchy catch phrase and see what happens.
Actually I have this scheduled for after I write some useful books, and after I’ve cleaned out all the toilet bowls in the western hemisphere.
The dumber and simpler, the higher the sales. But perhaps that’s the kind of help people want and need?
So one can write a top notch serious book and sell 100 copies, or sell a million by…
weird world.